| Orlando as a modern city is a far cry from its | | | | Disney World's completion, Orlando has been a major |
| humble, mysterious origins. Today it is known as a | | | | tourist destination, an important American city with |
| thriving metropolis, a large city with a volatile real | | | | exciting cultural offerings. |
| estate market and a diverse economic base. Tourism, | | | | All of these factors contributed to Orlando's current |
| hospitality services, the entertainment industry, and | | | | state. The city's population continued to |
| national defense industrial plants drive its economy. | | | | increase--driven by tourism and steady manufacturing |
| But the Orlando of old was a rural area, whose | | | | resources. In turn, its real estate market flourished. |
| inhabitants operated sugar mills and citrus groves. It | | | | The real estate market's upturn lasted until the early |
| also played a major role in the Seminole Wars, which | | | | 21st century. But in 2005, signs of trouble appeared |
| influenced its early culture and population. | | | | on the horizon. |
| Historians point to Orlando Reeves. Reeves died | | | | Fueled by the demand for more high-end real estate, |
| during the second Seminole War. He owned a sugar | | | | Orlando's landscape grew crowded with expensive |
| mill. When settlers discovered his name carved into a | | | | properties. For a time, these homes sold, and many |
| tree, they assumed it was his grave marking. Settlers | | | | investors and realtors remained confident in the |
| took to calling the area Orlando, and the name stuck. | | | | market's stability. Soon, though, the national economy |
| After the Civil War, Orlando experienced tremendous | | | | experienced a swift downturn; people living in |
| population growth. Citrus groves and sugar mills | | | | expensive homes could no longer pay their |
| prospered, cattle ranching was a prominent | | | | mortgages, and many properties fell into foreclosure. |
| occupation. The area settled as a registered town | | | | As the national economy dimmed in 2008, Orlando, |
| and became the county seat of Orange County in | | | | and Florida at large, endured a taxing real estate |
| 1856. It was settled as a city in 1885. | | | | downturn. |
| As years passed the population steadily grew. | | | | Opportunity rises from adversity. Three years of |
| Orlando's identity and industrial strength took shape. | | | | economic hardship, emboldened by the real estate |
| In the 1920's, during the Florida Land Boom, Orlando | | | | market's pitfalls, now present investors and realtors |
| experienced a dramatic increase in housing | | | | with fresh opportunities. |
| development. The price for land and homes | | | | Property prices continue to fall. But soon they will |
| skyrocketed. The design and layout of modern | | | | stabilize. Many experts suggest that now is the time |
| Orlando and its surrounding areas is largely derived | | | | for investment. This benefits the individual as well as |
| from this constructive period. | | | | the economy. The individual invests in property. The |
| But when a series of devastating hurricanes and then | | | | housing market notices. The property increases in |
| the Great Depression hit, the Florida Land Boom | | | | value over time. The individual, who buys now, later |
| ended. | | | | sits on a valuable asset. Again, the market notices. |
| Following the Second World War, though, as the | | | | This process, if repeated successfully, will bolster the |
| nation's wealth grew, Orlando reemerged as a | | | | market at large. |
| popular, tropical destination. Many GI's visited and | | | | Of course all parties must be judicious. Realtors, |
| eventually settled there. The bolstered economy | | | | investors, and banks must learn from their mistakes. |
| allowed the city to invest in urban development and | | | | If caution and judgment work together with honest |
| various public projects. Then, in 1965, the plans to | | | | capitalism, the Orlando real estate market will once |
| build Walt Disney World were announced. Since | | | | again reemerge as a national powerhouse. |