Private Label Vitamins (Supplements) – A Booming Choice during Recession

With less money to go around these days, peopleresearch on Vitamin E has corrected the status of
are busy making the most of what they have. In anVitamin E. Vitamin E has antioxidant properties and
attempt to ward off major medical expenses, peoplemultiple health benefits. As such, supplementation of
are trying to stay healthy by purchasing affordableVitamin E is considered essential at the
private label vitamins and supplements. In such aRecommended Dietary Allowances. . Natural forms of
scenario, private label vitamins are hitting just theVitamin E are more popular than their synthetic
right spot. In fact, vitamins supplements havecounterparts, which are perceived to be less
become a booming choice during recession, thusbioavailable. D-Alpha Tocopherol is the most bioactive
demonstrating that private label vitaminform of Vitamin E. Vitamin E, in particular, has found
manufacturing is, indeed, a recession-proof business.its way into many cosmeceuticals, particularly, skin
Why are people resorting to vitamins and mineralsand anti-aging properties.
and what is the impact on the industry? ManyCalcium
supplement manufacturers have reported record highMore than half the U.S. market sales for minerals are
sales during this period of recession. Online vitamindominated by calcium. Calcium provides the best
stores, such as Vitamin Shoppe, report a 20 percentprotection for bone density and is needed in large
rise in the number of new customers from Octoberdoses. Diet alone may not provide adequate doses
2008 to March 2009.of calcium and supplementation is recommended for
New research developments on Vitamin D over theeveryone. Calcium carbonate and calcium citrate have
last two years have helped raise a renewedhigher potencies when compared to other forms of
consumer confidence in vitamins. As a result ofcalcium. With new research suggesting that calcium
awareness and education campaigns launched by themay reduce the risk for various types of cancers,
IRI defining the benefits of Vitamin Dcalcium supplements are highly in demand.
supplementation and the statistics of Vitamin DVitamin K
deficiency amongst Americans, the sale of vitamins AResearch and statistics both suggest a higher intake
and D alone grew by 89 percent from the previousof Vitamin K supplementation to strengthen bone
year.structure and reduce the risk of fractures. These
Vitamin Aaspects of fat soluble Vitamin K have been well
In combination with Vitamin D, or Vitamin A combineddocumented in news articles and have helped to spur
with beta caretenoids such a lutein and zeaxanthinthe sale of Vitamin K.
continue to be popular supplements for eye health.Minerals
Vitamin B ComplexIn 2007, the market for dietary minerals was valued
The market for B Vitamins is valued at over $1 billionat just under $2 billion. Today, it has well crossed the
in the United States. This group of vitamins offers a$2 billion mark. Calcium continues to receive the
broad spectrum of health benefits for both physicalstrongest sales with magnesium, iron, potassium and
and mental well being. Especially during these days ofzinc constituting major-selling minerals. Mineral
recession, consumers are purchasing B vitamins thatsupplements that are micronized for easier
help to relieve stress and anxiety.bioavailability and are well tolerated by the digestive
Vitamin Cattract higher popularity.
Vitamin C has been touted as the megavitamin forMulti-Vitamins - Top Ranking Supplement
decades. In spite of this Vitamin coming underInformation Resources ranks adult multi-vitamins first
repeated controversy, sales of Vitamin C haveamong the top ten supplement ingredients. Minerals
continued to remain steady over the years withand essential vitamins can be combined with other
2009 proving to be a more promising year.nutrients in innumerable varieties to produce a
Vitamin Dsynergistic blend of nutrition that is perceived as a
Vitamin D is considered to be the “rising star”high value product. Consumers are also attracted by
of the vitamin market, as well as the sunshineconvenient delivery systems such as liquid
vitamin. D3 and D2 are the two major forms ofsupplements, powders, dissolving strips, chewable
Vitamin D. An estimated 40 to 50 percent of adultstablets, and powdered shakes.
and about 30 percent of children are estimated to bePrivate Label Vitamins – Booming Market
at risk for Vitamin D deficiency. Clinical evidenceWhen it comes to the individual budget crunch,
suggests that Vitamin D’s strongest role is invitamin supplements are quickly proving themselves
supporting bone health. The American Academy ofto be a budget-friendly addition to any good health
Pediatrics has doubled the recommendation ofmaintenance program. Up 7 percent from 2007, the
Vitamin D for children, adolescents, and infants, fromVitamins, Minerals, Herbal & Dietary Supplements
200 IU to 400 IU.reached $23.3 billion in 2008, according to Natural
Notably, the importance of Vitamin DMarketing Institute (NMI). According to Information
supplementation is supported by the FDA which hasResources, the sale of vitamins rose 8 percent in Q4
amended health claim restrictions on Vitamin Dof 2008 as compared to Q4 of 2007. It is interesting
supplements by giving health supplementto note that as vitamins and supplement sales rise,
manufacturers the option of making this claim onthe sale of other health related products including pain
their labels:relievers have fallen below their normal sales.
Adequate calcium and Vitamin D throughout life, asThe market is booming for vitamin
part of a well-balanced diet, may reduce the risk ofsupplements—innovative formulas, convenience of
osteoporosis.”use, quality and prices that are budget-friendly
Vitamin Eproduce a winning product. Sales will continue to
In 2004, Vitamin E sales plummeted 30 percentbreak records as more people perceive multi-vitamin
because of a faulty report that associated Vitamin Esupplements as a cost-effective way to stay healthy.
with high mortality rates. Over the past 5 years, new