| It is not everybody’s cup of tea to become a | | | | representative. |
| great speaker. It requires exceptional speaking skills | | | | Understand Your Audience Before Delivering The |
| as well as a huge amount of patience and presence | | | | Message |
| of mind. Journalists firing continuous questions at you | | | | The media outlet’s readers, viewers and listeners |
| can be a rather nerve-wracking experience. If you | | | | are your real audiences, rather than the reporters. |
| possess the natural skills within you, it is always | | | | Hence, your content should always be directed at |
| possible to improve upon them. Professional media | | | | them. Few essential tips for helping in this regard are: |
| trainers are specialists in turning average | | | | Don’t introduce more than three ideas at a time |
| spokespersons into great speakers. | | | | and have thorough knowledge about them. |
| Role Of Media Spokespersons | | | | Emphasize upon your messages through the proper |
| Great spokespersons are people who have the ability | | | | usage of voice and gestures. |
| to mesmerize audiences ranging from reporters to | | | | Questions should be answered with key points and |
| industry conference attendants. Media spokespersons | | | | avoid the usage of industry specific technical terms, |
| are the voice as well as the face of a particular | | | | acronyms and always prefer to use plain English. |
| company as they are responsible for demonstrating | | | | Matters which are beyond one’s responsibility |
| industry expertise and conveying key messages. The | | | | should not be commented upon and always stay |
| manner of communication with colleagues, partners, | | | | professional and cool while addressing the interview |
| customers and investors has to be somewhat | | | | questions. |
| different. Some essential things to be understood in | | | | Techniques For Interview |
| this regard are: | | | | Certain techniques that help in leading the interview |
| It is normally assumed that the listener understands | | | | to our prepared key points and messages are: |
| the key points as well as the context of the topic of | | | | Bridging: It involves moving from the posed question |
| discussion. As far as media interviews are concerned, | | | | to our key point after providing a brief description. |
| all the content that is delivered is edited. | | | | Anecdotes can be used for illustrating key points so |
| Presentations or conversations are normally started | | | | that they are received well by the audience. |
| with facts and figures for building sensible conclusions. | | | | Flagging: It involves prioritizing or laying emphasis upon |
| Conversations with reporters should start with key | | | | our key points by logically concluding the discussion |
| points and facts should only be used as illustrations. | | | | topic upon it. |
| The views voiced by you may be that of your own | | | | Back-Up: Facts, statistics, quotes of famous persons |
| or that of the organization. But, when conversing | | | | and analogies can be used for making the statements |
| with the media, you are the organization’s sole | | | | even more effective and memorable. |