| Nike has always remained on the preference list of | | | | Nike and hence, the name. The Swoosh is believed to |
| athletes and athletic footwear was indeed the first | | | | be the wing of this Goddess and it was chosen by |
| category of products launched by the company | | | | Caroline Davidson. Caroline was an advertising student |
| more than 30 years ago. Today, you can see the | | | | in the same University, where Knight was an |
| craze for its products, not only among athletes, but | | | | accounts teacher. The symbol was incorporated on |
| also among golfers and other sportspeople. Apart | | | | Nike shoes in 1972 and it is a part of the life of |
| from that, Nike shoes and other accessories have | | | | sports persons and fashion conscious generation. |
| also become the favorite fashion products for | | | | Nike - The Ship Floating Ahead |
| teenagers. Thus, fashion, elegance and achievements | | | | Nike has existed for more than 35 years and is still |
| are some of the associated attributes of Nike | | | | willing to travel a long distance of popularity. With its |
| products. | | | | products like baseball cleats, sports apparels, sports |
| Early Days of Nike | | | | bags and other finest quality products are being |
| Phil Knight, the starter of Nike revolution, began | | | | accepted in all parts of the world. Its evolution as a |
| merchandising his athletic shoes designs, stores in a | | | | golf manufacturer is phenomenal and it has |
| trunk inside a car. It is difficult to digest the fact that | | | | succeeded in offering Nike golf drivers, shoes, bags |
| what is considered as an iconic brand today, | | | | and other related stuff. |
| witnessed a poor beginning like this. However, it was | | | | Nike is the perfect example of a business, which has |
| the hard work of Knight and needless to say, his | | | | traveled a long way to become a successful brand. |
| efforts have paid him a lot. | | | | You can invest your trust and money in the |
| Story Behind Swoosh Symbol | | | | manufacturer products to earn comfort and great |
| The present day picture of Nike products is | | | | quality, along with style and desirable returns on |
| incomplete without the mention of Swoosh symbol. | | | | money. |
| This symbol has been adopted from Greek Goddess, | | | | |