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Convincing Sceptics Of the Efficacy Of Complementary Medicine

'You don't really believe these bizarrethem in touch with the fact that they
techniques work, do you?' This or otherare not as convinced as they think they
similar often less polite comments areare that the therapy does not work. If
common responses when we try to convincethey were really as certain as they
our more sceptical and scientificclaim then they would be happy to do
friends and acquaintances about thethis because they would know that I
power and efficacy of our favouritecouldn't possibly make them ill.Many
alternative and complementary therapies.doctors only ever meet our failures. I
Many of us are left floundering in theonce met a doctor who claimed that
face of the superiority of their totalosteopathy was dangerous on the grounds
conviction in their rightness. Over thethat his patients who had been to see
years I have developed several differentone had come back to him in more pain. I
approaches to the sceptic. I do not usepointed out to him that if the
all these approaches at the same time,osteopathic treatment had been
but try to assess which approach willsuccessful then his patients would not
work. If one tactic doesn't work, then Ihave come back to him. Similarly,
try another approach. My success is notcomplementary therapists only tend to
100% but I have managed to convince manysee the disasters of allopathic
sceptics and hostile scientists to takemedicine. Many of my clients complain to
a second look at these ideas andme of their doctors' insensitivity and
therapies. Some of these originalignorance. I always remind myself that
sceptics have become my greatestthere are many people who are satisfied
supporters and have, in turn, managed towith conventional medicine and the
convince many other people to considertreatment they receive: they are so
these therapies.Sceptics often see thesatisfied that they do not come to see
success as being purely attributable tome.Even if sceptics admit that people
a placebo effect. It is argued thatare genuinely getting well they will
because people believe that it will workoften dismiss the therapies because we
it does. In fact many of the people whocannot adequately explain how it works.
come to me say they find it very hard toI offer the following story to these
believe that it will work. Some clientspeople. Many years ago when one of my
ask incredulously: 'Can this reallysons was small we were travelling to my
work?' or 'Is that it?' Other clientsparents' house to celebrate their Golden
have told me that they have walked outWedding Anniversary. My son had been
after the first visit convinced theyentranced by our preparations: the
have just wasted their time and theirgolden presents being wrapped in golden
money, only to find that they do getpaper. On the journey we stopped at a
better, that their symptoms do diminishmotorway service station and he picked
and that they feel happier and healthierup a packet of Durex Gold condoms. 'What
than they have for a long time. It's notare these?' he asked curiously
a very good placebo if so many people(obviously wanting to know whether this
are so unimpressed by it! Small babieswould be a good additional present for
and children respond to kinesiology andGrandma and Granddad). 'Condoms,' I
other therapies very well. A 6-week oldreplied. 'What are they for?' was the
baby was brought to see me because sheinevitable next question. 'They are
was failing to thrive. She was sickthings that men put on their willies to
every time she was fed and was losingstop ladies having babies,' I told him.
weight much to the concern of herHe gave me a very hard look to make
parents and the medical profession. Thecertain that I really meant this bizarre
mother had tried various baby milkstatement and then he shook his head and
formulas (including soya-based ones) tosaid: 'Strange, very strange.'Of course,
no avail. I found that the baby wasto him the idea that men wearing
allergic to the tap water that hersomething could stop women having babies
mother used to make up the formulas. Wewas bizarre, because he lacked a vital
changed the tap water source and usedpiece of information that made sense of
some homeopathic treatment and the babythis statement. The situation with many
responded immediately. This can hardlycomplementary therapies is bizarre
be attributed to a placebo effect,precisely because we lack information
particularly as the baby slept throughthat would make sense of it. It is the
the whole procedure, only waking as shejob of the scientific community to
was leaving my office. Even if it were aprovide this information. Their model
placebo, I have a placebo that works incannot explain the undoubted success of
many instances where conventionalmuch alternative medicine. It is not
medicine has failed.The most direct waysufficient (or scientific) to call the
to convince a sceptic is, of course, totherapies bizarre and unscientific. It
improve his/her health using theseis necessary to find a model that makes
techniques. Some years a man came tosense of these therapies. The inadequacy
see me about the severe arthritis he hadis on the part of the scientific
in his knees. Although he was only incommunity that cannot explain
his 30's and an ambitious man he waskinesiology and many other successful
only able to work part-time because heand increasingly popular therapies. It
was in such pain. During the initialis not on the part of therapists who are
conversation he told me that I would notbusy helping people to get better and
be able to help him. I was surprised atheal themselves.Many of the sceptics are
this and asked him why he had come toimplicitly arguing that medicine is
see me. He told me that both his wifescientific, rigorously assessed (with
and his neighbour were clients of mine.double blind trials etc.), but this is
Whenever he complained about the pain infar from the truth. For example, saliva
his knees they would 'nag' him to comeswabs were taken from 12,000 children
and see me. He had decided he would comewhose GP's had diagnosed that they had
to see me simply to stop them nagging. Imeasles. 97.5% of these children were
did not spend a long time explaining orfound not to be suffering from measles
justifying the strange therapy but got(Daily Telegraph January 8th 1997). We
his agreement that he would doare not talking about doctors
everything I asked him to do. He camemisdiagnosing some obscure disease, but
back for the second session and told mea common disease that is much discussed.
that his knees were much worse. 'You'reMany drugs have been found to be
the only person that's ever managed toineffective or, even worse, to involve
do anything,' he said. This was a ratherserious side effects. Pethidine, for
surprising but encouraging comment. Byinstance, given to huge numbers of women
the time he came for his third sessionto reduce pain in labour has been found
his knees had improved dramatically andto be ineffective (What the Doctors
he had taken a new full-time job thatDon't Tell You March 1997). A doctor
involved him in driving thousands ofspecialising in anaesthetic and pain
miles each month in a non-automatic car.relief told me that many of the
He was delighted and subsequentlyoperations used for intractable pain had
recommended many other people to comenever been fully tested and in his
and see me.A man with macularopinion many of these were useless
degeneration of the eyes said at the endprocedures submitting people to more
of his final appointment, 'I don't meandistress and pain. Many drugs have had
to be rude. What you do is a joke, but Ito be withdrawn after devastating side
have no other explanation for why myeffects have been found. In many ways
eyesight is getting better.'In the pastdoctors and 'scientific' people are
I often offered to show sceptics howasking standards from complementary
powerful health kinesiology was. Sometherapy that medicine and science do not
refused to let me do anything, butachieve.A frequent comment from my
others agreed to have a short session.clients is that though the therapy (in
When their symptom improved ormy case health kinesiology) seems
disappeared after the treatment theybizarre, I seem very sane and
would often say 'But it would probablydown-to-earth. They feel that they can
have gone anyway' or 'I don't feel anytrust me and that I am acting with
different'. Eventually I got frustratedhonesty and integrity. More than
with this sort of response so I decidedconventional doctors we need to prove
to offer to make the sceptic worsethat we are intelligent, honest,
rather than better. 'I will put yourknowledgeable and skilful.Based on an
body so out of balance that you will getarticle first published in 'Positive
sickness and diarrhoea' I now volunteerHealth' in March 1998Jane Thurnell-Read
innocently. I am sure skilledis a writer and researcher on health,
homeopaths, herbalists, masseuses andstress, alternative medicine, and
reflexologists could do this too. I havehappiness. Visit her web site for tips
not yet found anyone who is willing toand information on how to live a
let me try to do this, in spite of thehappier, healthier life no matter how
fact that they believe that the therapybusy you are.
is nonsense! This offer of mine puts



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