Convincing Sceptics Of the Efficacy Of Complementary Medicine

'You don't really believe these bizarre techniquestherapy is nonsense! This offer of mine puts them in
work, do you?' This or other similar often less politetouch with the fact that they are not as convinced
comments are common responses when we try toas they think they are that the therapy does not
convince our more sceptical and scientific friends andwork. If they were really as certain as they claim
acquaintances about the power and efficacy of ourthen they would be happy to do this because they
favourite alternative and complementary therapies.would know that I couldn't possibly make them
Many of us are left floundering in the face of theill.Many doctors only ever meet our failures. I once
superiority of their total conviction in their rightness.met a doctor who claimed that osteopathy was
Over the years I have developed several differentdangerous on the grounds that his patients who had
approaches to the sceptic. I do not use all thesebeen to see one had come back to him in more pain.
approaches at the same time, but try to assessI pointed out to him that if the osteopathic
which approach will work. If one tactic doesn't work,treatment had been successful then his patients
then I try another approach. My success is not 100%would not have come back to him. Similarly,
but I have managed to convince many sceptics andcomplementary therapists only tend to see the
hostile scientists to take a second look at these ideasdisasters of allopathic medicine. Many of my clients
and therapies. Some of these original sceptics havecomplain to me of their doctors' insensitivity and
become my greatest supporters and have, in turn,ignorance. I always remind myself that there are
managed to convince many other people to considermany people who are satisfied with conventional
these therapies.Sceptics often see the success asmedicine and the treatment they receive: they are
being purely attributable to a placebo effect. It isso satisfied that they do not come to see me.Even if
argued that because people believe that it will work itsceptics admit that people are genuinely getting well
does. In fact many of the people who come to methey will often dismiss the therapies because we
say they find it very hard to believe that it will work.cannot adequately explain how it works. I offer the
Some clients ask incredulously: 'Can this really work?'following story to these people. Many years ago
or 'Is that it?' Other clients have told me that theywhen one of my sons was small we were travelling
have walked out after the first visit convinced theyto my parents' house to celebrate their Golden
have just wasted their time and their money, only toWedding Anniversary. My son had been entranced by
find that they do get better, that their symptoms doour preparations: the golden presents being wrapped
diminish and that they feel happier and healthier thanin golden paper. On the journey we stopped at a
they have for a long time. It's not a very goodmotorway service station and he picked up a packet
placebo if so many people are so unimpressed by it!of Durex Gold condoms. 'What are these?' he asked
Small babies and children respond to kinesiology andcuriously (obviously wanting to know whether this
other therapies very well. A 6-week old baby waswould be a good additional present for Grandma and
brought to see me because she was failing to thrive.Granddad). 'Condoms,' I replied. 'What are they for?'
She was sick every time she was fed and was losingwas the inevitable next question. 'They are things
weight much to the concern of her parents and thethat men put on their willies to stop ladies having
medical profession. The mother had tried variousbabies,' I told him. He gave me a very hard look to
baby milk formulas (including soya-based ones) to nomake certain that I really meant this bizarre
avail. I found that the baby was allergic to the tapstatement and then he shook his head and said:
water that her mother used to make up the'Strange, very strange.'Of course, to him the idea
formulas. We changed the tap water source andthat men wearing something could stop women
used some homeopathic treatment and the babyhaving babies was bizarre, because he lacked a vital
responded immediately. This can hardly be attributedpiece of information that made sense of this
to a placebo effect, particularly as the baby sleptstatement. The situation with many complementary
through the whole procedure, only waking as shetherapies is bizarre precisely because we lack
was leaving my office. Even if it were a placebo, Iinformation that would make sense of it. It is the job
have a placebo that works in many instances whereof the scientific community to provide this
conventional medicine has failed.The most direct wayinformation. Their model cannot explain the
to convince a sceptic is, of course, to improve hisundoubted success of much alternative medicine. It is
her health using these techniques. Some years a mannot sufficient (or scientific) to call the therapies
came to see me about the severe arthritis he had inbizarre and unscientific. It is necessary to find a
his knees. Although he was only in his 30's and anmodel that makes sense of these therapies. The
ambitious man he was only able to work part-timeinadequacy is on the part of the scientific community
because he was in such pain. During the initialthat cannot explain kinesiology and many other
conversation he told me that I would not be able tosuccessful and increasingly popular therapies. It is not
help him. I was surprised at this and asked him whyon the part of therapists who are busy helping
he had come to see me. He told me that both hispeople to get better and heal themselves.Many of
wife and his neighbour were clients of mine.the sceptics are implicitly arguing that medicine is
Whenever he complained about the pain in his kneesscientific, rigorously assessed (with double blind trials
they would 'nag' him to come and see me. He hadetc.), but this is far from the truth. For example,
decided he would come to see me simply to stopsaliva swabs were taken from 12,000 children whose
them nagging. I did not spend a long time explainingGP's had diagnosed that they had measles. 97.5% of
or justifying the strange therapy but got histhese children were found not to be suffering from
agreement that he would do everything I asked himmeasles (Daily Telegraph January 8th 1997). We are
to do. He came back for the second session and toldnot talking about doctors misdiagnosing some
me that his knees were much worse. 'You're the onlyobscure disease, but a common disease that is much
person that's ever managed to do anything,' he said.discussed. Many drugs have been found to be
This was a rather surprising but encouragingineffective or, even worse, to involve serious side
comment. By the time he came for his third sessioneffects. Pethidine, for instance, given to huge
his knees had improved dramatically and he hadnumbers of women to reduce pain in labour has been
taken a new full-time job that involved him in drivingfound to be ineffective (What the Doctors Don't Tell
thousands of miles each month in a non-automaticYou March 1997). A doctor specialising in anaesthetic
car. He was delighted and subsequentlyand pain relief told me that many of the operations
recommended many other people to come and seeused for intractable pain had never been fully tested
me.A man with macular degeneration of the eyesand in his opinion many of these were useless
said at the end of his final appointment, 'I don't meanprocedures submitting people to more distress and
to be rude. What you do is a joke, but I have nopain. Many drugs have had to be withdrawn after
other explanation for why my eyesight is gettingdevastating side effects have been found. In many
better.'In the past I often offered to show scepticsways doctors and 'scientific' people are asking
how powerful health kinesiology was. Some refusedstandards from complementary therapy that
to let me do anything, but others agreed to have amedicine and science do not achieve.A frequent
short session. When their symptom improved orcomment from my clients is that though the therapy
disappeared after the treatment they would often(in my case health kinesiology) seems bizarre, I seem
say 'But it would probably have gone anyway' or 'Ivery sane and down-to-earth. They feel that they
don't feel any different'. Eventually I got frustratedcan trust me and that I am acting with honesty and
with this sort of response so I decided to offer tointegrity. More than conventional doctors we need to
make the sceptic worse rather than better. 'I will putprove that we are intelligent, honest, knowledgeable
your body so out of balance that you will getand skilful.Based on an article first published in 'Positive
sickness and diarrhoea' I now volunteer innocently. IHealth' in March 1998Jane Thurnell-Read is a writer
am sure skilled homeopaths, herbalists, masseusesand researcher on health, stress, alternative medicine,
and reflexologists could do this too. I have not yetand happiness. Visit her web site for tips and
found anyone who is willing to let me try to do this,information on how to live a happier, healthier life no
in spite of the fact that they believe that thematter how busy you are.