| On the Net, brand is more than just a graphic design. | | | | brand on the Web. It's the overall user experience |
| It represents an interactive experience and the online | | | | your shopper has with your site. This includes the |
| consumer gets this experience through your Web | | | | look and feel of the site and its ease of navigation. |
| store. | | | | It's easy to create an adequate eCommerce Web |
| What makes a good online brand? The same thing | | | | site. What you want to do is create a great online |
| that makes a good interactive Web site. A good user | | | | brand that customers will enjoy shopping at and |
| experience. | | | | come back to again and again. And to do that you |
| Your brand must target a specific audience or | | | | need to keep a set of Web essentials in mind. |
| market niche. But just as important, your brand or | | | | In future articles I will discuss these Web site |
| your Web site must be usable. A pretty logo is not a | | | | essentials. |